Feature

Team, roles & white-label

Run it like it's yours. Granular roles keep agents, managers and admins in their lane, multi-location support gives each site its own number and inbox under one account, and white-label branding puts your logo and colors on the product. It scales from one shop to many without turning into a mess.

Team, roles & white-label — SM2.IO: roles, multi-location & white-label branding
Run it like it's yours. Granular roles keep agents, managers and admins in their lane, multi-location support gives each site its own number and…

What it does

  • Self-serve signup with email + SMS two-step verification
  • Onboarding with tier selection and ToS/Privacy acceptance
  • Role hierarchy: agent, manager, admin, super-manager, superadmin
  • User impersonation for support (audited)
  • Superadmin tenant console (list, enter, manage)
  • Platform white-label branding (name, logo, color, favicon, support)
  • Per-tenant reskin and business profile
  • Customizable navigation rail — show, hide and reorder the tabs each role sees
  • Module platform: enable/disable features by plan tier
  • Multi-location organization accounts
  • Cross-location transfers — hand a conversation or phone number to a sibling location, consent re-resolved and audited
  • One-click 'Switch from Podium' importer to migrate your contacts and history
  • Role visibility controls — admins choose exactly which sidebar tabs each staff role can see
  • In-app Help Center — a searchable, role-aware help drawer on every page

Why it matters for your business

Run it like it's yours. Granular roles keep agents, managers and admins in their lane, multi-location support gives each site its own number and inbox under one account, and white-label branding puts your logo and colors on the product. It scales from one shop to many without turning into a mess.

Questions & answers

Can I brand the platform as my own?

Yes — white-label branding applies your name, logo and colors, and multi-location billing is a volume discount: your second location is discounted off your plan, and every location from the third on is 50% off (up to 25 locations — exact amounts on the pricing page).

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