Feature

Omnichannel — every channel, one thread

Meet customers on whatever channel they already use — without opening eight different apps. SMS, MMS, website chat, email, WhatsApp Business, Apple Messages for Business, Facebook and Instagram all collapse into one conversation on one contact. Your team sees the full history in a single thread, so a customer who texts today and DMs next week never has to repeat themselves. That is the I/O in action: scattered messages in, one organized conversation out.

Omnichannel — every channel, one thread — SM2.IO: WhatsApp, Apple Messages, Facebook & Instagram in one inbox
Meet customers on whatever channel they already use — without opening eight different apps. SMS, MMS, website chat, email, WhatsApp Business, Apple…

What it does

  • WhatsApp Business — native two-way messaging
  • Apple Messages for Business — native two-way messaging
  • Website chat widget → continues by text
  • Facebook & Instagram messaging
  • TikTok messaging channel
  • Two-way email in the same inbox
  • Unified omni-inbox across every channel on one contact
  • RelayCore relay engine (SMS + email relay)
  • Hosted lead forms feeding the inbox
  • X (Twitter) Direct Messages — genuinely two-way, threaded onto the same contact (connect a paid X API account)
  • LinkedIn Lead Gen — lead-form submissions arrive as new, contactable inbox leads (inbound capture)
  • TikTok — lead-form leads flow into the inbox, plus two-way messaging for eligible business accounts
  • Yelp Leads — 'Message the Business' becomes a two-way inbox conversation (for Yelp advertising partners)

Highlights

  • WhatsApp Business & Apple Messages for Business — native two-way
  • Facebook Messenger & Instagram DMs in the same inbox
  • Website chat and email as first-class channels
  • One unified contact across every channel

Why it matters for your business

Customers reach out on whatever channel they already use — texts, WhatsApp, Apple Messages, Facebook and Instagram — and every one of them threads onto a single contact in one inbox. You answer big-brand-fast on the channel each person prefers, without juggling five apps or losing the thread when someone switches from DM to text.

Questions & answers

Which channels can I connect?

Two-way SMS/MMS, website chat, WhatsApp Business, Apple Messages for Business, and Facebook & Instagram messaging — all into the same shared inbox on one contact.

Related features

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