Pricing
Simple monthly pricing
Pay as you go — no long-term contracts and no software to install or maintain. Every plan and add-on is a simple monthly charge you can change or cancel anytime; add-ons carry a one-time setup fee. It's fully cloud-based and fully integrated, so you're always on the latest version. Start with a live free trial — A real, live account — real numbers and real sending, not a sandbox — so a prospect experiences the product exactly as a paying customer would. Converts to a paid monthly plan when the trial ends — cancel anytime.
Basic ?Basic — best for a single location getting started with unified customer conversations. Includes the shared inbox, website chat widget, every messaging channel, reviews, text-to-pay and CRM — everything one location needs to talk to customers like a big brand. 3 seats included (add more anytime), and you start on a live free trial, not a sandbox. (The phone system starts on Premium.)
$199/mo
Everything one location needs for texting, web chat, reviews and payments — the shared inbox that runs your customer conversations.
- 3 seats included
- Shared inbox, web chat, reviews & text-to-pay
- Live free trial to start
Most popular
Premium ?Premium — for growing teams that need the phone too. Everything in Basic plus the full business phone system (PBX, IVR, routing, voicemail), webmail and branching drip automation, so your follow-up runs itself while you focus on the work. 5 seats included — the most popular plan for busy multi-person shops.
$299/mo
Adds the full business phone system, webmail and drip automation — the tier most growing teams pick.
- 5 seats included
- Adds the full phone system, webmail & drip automation
- Live free trial to start
Pro ?Pro — the complete platform for established teams. Everything in Premium plus AI call transcription and intelligence, call recording, fax and the developer API, all included. 10 seats included (add more anytime) — the plan for running the whole operation on one platform.
$499/mo
The complete platform — AI call transcription, call recording, fax and the developer API, all included.
- 10 seats included
- Adds AI call transcription, recording, fax & developer API
- Live free trial to start
Prices shown are monthly. Add-ons below carry a one-time setup fee plus a monthly charge.
Compare plans
Every feature listed is live in the product today.
| Feature | Basic | Premium | Pro |
|---|---|---|---|
| Shared team inbox — SMS, MMS, web chat, email ?One threaded view for SMS, MMS, web chat, phone calls and email — every message about a customer in a single place instead of scattered across personal phones and apps. Your team can claim a conversation, assign it to the right person, add private internal notes, or transfer it, and everyone sees the same history. The payoff: no lead sits unanswered and no customer ever has to repeat themselves. | ✓ | ✓ | ✓ |
| Channels — WhatsApp, Facebook, Instagram, Apple + web widget ?Customers reach you however they prefer — SMS, MMS, web chat, email, WhatsApp Business, Apple Messages for Business, Facebook and Instagram — and every one of those channels threads onto the same contact in the same inbox. Your team answers big-brand-fast on each person's channel of choice without juggling six apps or losing the thread when someone jumps from a DM to a text. One customer, one conversation, every channel. | ✓ | ✓ | ✓ |
| Contacts & CRM — funnels, tasks, custom fields, templates ?Every phone number, email address and web session belonging to one person collapses into a single contact with a complete cross-channel timeline — messages, calls, payments, reviews and surveys in one scroll. Custom fields capture the details your business actually cares about, from vehicle to plan to renewal date, and merge into your messages. It's the CRM that fills itself in from the conversations you're already having. | ✓ | ✓ | ✓ |
| Payments — text-to-pay, invoices, refunds, financials ?Turn a conversation into a paid invoice without ever leaving the thread: send a secure card checkout link or an itemized invoice by text, then handle refunds and disputes and reconcile it all against the customer record. The customer taps to pay — no app, no account — and the money reconciles back automatically. Getting paid stops being a separate tool and becomes the natural close of the same conversation that won the job. | ✓ | ✓ | ✓ |
| Reviews + Google Business Profile ?The fastest path to more 5-star reviews is asking by text at the right moment — so send a tracked review invitation right after a completed job, then sync and respond to Google Business Profile reviews from the same screen. Turning happy conversations into public reputation is what wins the next customer before they ever contact you. Everything is tracked, so you can see which requests convert. | ✓ | ✓ | ✓ |
| Business phone system — PBX, IVR, routing, voicemail ?A complete business phone system living right next to your texts — not a bolt-on. Extensions, ring groups, a drag-and-drop phone-menu (IVR) builder, time-of-day routing with failover, named voicemail boxes and warm/blind transfer are all included. Whoever answers already sees the caller's full conversation history, so calls stop starting from zero, and every call can be recorded and turned into searchable data. | — | ✓ | ✓ |
| Webmail / email integration ?Email doesn't have to live in a different app from your texts. Two-way email threads onto the same contact in the same shared inbox, with 1:1 compose and merge fields, a dedicated webmail view, and inbound email routed straight into the conversation. A customer who emails today and texts tomorrow is still one unbroken conversation your whole team can answer from one screen. | — | ✓ | ✓ |
| Call recording ?Automatically record inbound and outbound calls — with a spoken consent announcement — and attach the audio to the customer's timeline, so nothing said on a call is ever lost. Included on the Premium and Pro plans (the phone tiers); Basic has no phone system. | — | ✓ | ✓ |
| Live transfer, call flip & 3-way conference ?Move a live call between people without ever dropping it: transfer the call to another teammate, ring group or voicemail box; use call flip to send your own side of the call to your cell phone and back to the browser softphone; and pull a third person onto the line with 3-way conference. Included on the Premium and Pro plans. | — | ✓ | ✓ |
| Developer API + webhooks (Zapier) ?For teams that want to build, the platform is fully programmable: fire inbound API triggers, mint scoped API tokens with least-privilege access, and receive HMAC-signed webhooks on message, conversation, review, survey and payment events. Wire the inbox into your CRM, your billing, or any internal system so data flows both directions — the literal Input/Output of your business. A sandbox mode lets you test safely before going live. | — | ✓ | ✓ |
| Drip automation sequences ?Send a targeted text or email blast to exactly the right segment, build multi-step drip sequences that branch on whether someone replies, set if-then auto-replies, and automatically text back callers you missed. Opt-out handling, quiet-hours windows and rate limiting are applied automatically on every send, so you keep the reach of business texting without the compliance risk. Set it once and stay top-of-mind while you run the business. | $ | ✓ | ✓ |
| AI call transcription & intelligence ?Stop losing what was said the second you hang up. Each call can be transcribed with speaker labels, summarized into a few clear lines written straight to the contact, and scored for sentiment — so a manager can spot an unhappy customer without listening to hours of audio. Voice becomes data you can search, report on and act on. | — | $ | ✓ |
| AI auto-reply ?An AI assistant that reads each incoming message and drafts — or automatically sends — an on-brand reply from your knowledge base, so customers get an instant, accurate answer even after hours. Included on the Pro plan; an add-on on Basic and Premium. | $ | $ | ✓ |
| Fax ?Some industries still run on fax — so it's here too, with no machine. Send and receive faxes as ordinary email, stored and searchable like everything else in the platform. The one workflow that still needs paper stops forcing you back to a separate device in a back room. | $ | $ | ✓ |
| SMS relay (per line) ?Relay a customer's text to a staff member's own phone while the customer only ever sees your business number — the staff member's personal number stays private (number masking), two-way and opt-out aware. An add-on on every plan, priced per line by monthly volume. | $ | $ | $ |
| Marketing / blast SMS ?Send a promotional text blast to a segmented audience — for sales, launches and campaigns — separate from your plan's everyday conversational texting. An add-on on every plan, in monthly packages of 1,000 / 2,500 / 10,000 texts (then $0.10 per additional text). | $ | $ | $ |
✓ Included · $ Available as an add-on · — not on this plan
Total cost of ownership
One platform, one bill — a lower total cost
Like-for-like for a 5-person local business: a real phone system with call recording on every call, plus business texting, web chat, reviews and text-to-pay.
| Traditional phone linephone company + a separate reviews app | VoIP providerper-seat VoIP + a separate reviews app | All-in-one messaging suitemessaging platform, phone is an add-on | SM2.IO Premiumthe whole stack in one platform | |
|---|---|---|---|---|
| Business phone system (PBX, IVR, routing, voicemail) | $165 · 3 lines | $175 · 5 seats | +$120 · add-on | Included |
| Call recording — every call | +$75 | +$50 · top tier | +$30 · add-on | Included |
| Business texting + website chat | separate app | separate app | $399 · base plan | Included |
| Reviews + Google Business Profile | separate app | separate app | Included | Included |
| Text-to-pay & invoices | not offered | not offered | + add-on | Included |
| Separate reviews / texting subscription | +$250 | +$250 | — | — |
| Each extra seat / user | +$55 · line | +$35 · seat | + per seat | +$9.99 / seat |
| Vendors to manage | 2–3 | 2 | 1 | 1 |
| Contract & hardware | contract + hardware | annual contract | contract | none — cancel anytime |
| Typical total / month | ≈ $490 / mo | ≈ $475 / mo | ≈ $549 / mo | $299 / mo |
Adding people is where it really adds up: extra seats are $9.99 on SM2.IO versus ~$35 per seat on per-user VoIP — a 10-person team runs about $600/mo on a VoIP-plus-reviews stack, or $499 all-in on SM2.IO Pro.
Representative U.S. market pricing for a comparable setup, shown per month. Competitor tiers, add-ons and contracts vary widely — always get a current quote. The SM2.IO column is our live plan pricing, pulled straight from our price list.
Add-ons — feature comparison
One-time setup + a simple monthly charge, pay-as-you-go. The exact amounts are shown at signup.
| Add-on | Monthly | One-time | What it is |
|---|---|---|---|
| AI auto-reply | $99/mo | — | An AI assistant that reads each incoming message and drafts — or automatically sends — an on-brand reply from your knowledge base, so customers get an instant, accurate answer even after hours. Included on the Pro plan; an add-on on Basic and Premium. |
| Additional local line / DID | $25/mo | $9.99 | An additional local phone number (DID) for a second team, location or campaign — kept in the same shared inbox with the rest of your conversations. A SIP desk phone is included free with each line. |
| Toll-free number | $25/mo | $25 | A verified toll-free number so customers across regions can call or text you for free, with the credibility a toll-free line signals. The one-time $25 setup covers carrier verification; $25/mo thereafter. |
| Vanity number | $9.99/mo | $25 | A custom, easy-to-remember phone number (like 1-800-YOUR-BIZ) that reinforces your brand on every ad, truck and business card. The one-time setup covers premium-number selection and provisioning. A few select premium or high-demand numbers may carry an additional charge set by the phone-number provider — always shown before you pick the number. |
| Call recording | $9.99/mo | — | Automatically record inbound and outbound calls (with a spoken consent announcement) and attach them to the customer's timeline, so nothing said on a call is ever lost. Included on the Premium and Pro plans — the phone tiers; not available on Basic, which has no phone system. |
| Call transcription & intelligence | $49.99/mo | — | Turn every recorded call into a searchable transcript with an AI summary and sentiment score written straight to the contact — so a manager can spot an unhappy customer without listening to hours of audio. A phone-tier feature (not on Basic): a $49.99/mo add-on on Premium, included on the Pro plan. |
| Fax | $9.99/mo | — | Send and receive faxes as digital files right from the inbox — no machine, no separate line — for the industries that still require it. An add-on on Basic and Premium; included on the Pro plan. |
| Drip campaigns | $29/mo | — | Multi-step, branching SMS + email sequences that nurture leads automatically and react to whether someone replies — set it once and stay top of mind while you run the business. An add-on on Basic; included on the Premium and Pro plans. |
| Extra seat / user | $9.99/mo | — | Add another team member beyond the seats included in your plan, each with their own login, role-based permissions and shared-inbox access. |
| SMS relay (number masking) — up to 500 / line | $19.99/mo | — | Relay a customer's text to a staff member's own phone while the customer only ever sees your business number — the staff member's personal number stays private (from-number masking), and their replies route back through the platform, two-way and opt-out aware. Priced per line; covers up to 500 relayed messages a month. |
| SMS relay (number masking) — up to 1,000 / line | $29.99/mo | — | Relay customer texts to a staff member's own phone with their personal number masked behind your business number — two-way and opt-out aware — for higher-volume teams. Priced per line; covers up to 1,000 relayed messages a month. |
| Marketing SMS — 1,000 texts | $49/mo | — | A promotional/blast package of 1,000 marketing texts a month to a segmented audience — for sales, launches and campaigns. Additional texts are $0.10 each after the monthly allotment. |
| Marketing SMS — 2,500 texts | $99/mo | — | A promotional/blast package of 2,500 marketing texts a month to a segmented audience. Additional texts are $0.10 each after the monthly allotment. |
| Marketing SMS — 10,000 texts | $199/mo | — | A promotional/blast package of 10,000 marketing texts a month for high-volume campaigns. Additional texts are $0.10 each after the monthly allotment. |
WhatsApp, Facebook, Instagram and Apple Messages are included channels on every plan — not add-ons. A2P 10DLC carrier fees are included in your plan and shown as a transparent line item.
Additional locations ?Add another location under the same account, each with its own phone number and inbox but one login and one bill. The first location is included in your plan; each additional location — up to 25 — bills monthly at a flat per-plan price (see the pricing table for the exact amount on your plan).
Each location gets its own phone number and inbox under one account. The 1st is included in your plan; you can add up to 25 locations. Prices below are per added location, billed monthly — not a one-time or bundled fee. Every location from the 3rd up to the 25th is the same per-location price:
| Your plan | 2nd location | Each 3rd–25th |
|---|---|---|
| Basic plan | $149/mo | $99/mo each |
| Premium plan | $199/mo | $149/mo each |
| Pro plan | $399/mo | $249/mo each |
One-time onboarding
Pick the level of help you want to get live — a one-time fee, separate from your monthly plan.
Self-directed
$99one-time
You set everything up at your own pace, using our step-by-step guides and ready-made templates.
Assisted
$299one-time
A hands-on onboarding session where we set things up together and get your account live.
Done-for-you
$499one-time
We build out your numbers, flows and templates end to end — you just start talking to customers.
Start every conversation in one place.
Set up your account in minutes with a free trial — no sales call, no credit card required to start.