Feature
Analytics & reporting
Run your business on numbers, not hunches. Role-scoped graph analytics show volume, trends and activity across the whole business, while a team leaderboard tracks SLA and first-response times so you can see who is fast, where things pile up, and how quickly customers actually get answered. This is the output side of the platform: every conversation becomes measurable data you can use to coach the team and grow.

What it does
- Role-scoped graph analytics (overview, timeseries, per-user, global)
- Compare-to-prior-period overlays on any timeseries widget, with delta and %-change
- Reputation trend widget — star rating and review volume over time, by source
- Team leaderboard with SLA and first-response time
- Response-time SLA escalation — alert and escalate when a reply runs late
- Per-line (per-DID) analytics — volume and performance by phone number
- Configurable dashboard widgets
- Per-tenant activity log and summary
- Superadmin cross-tenant activity feed
- Installable PWA with web push notifications
- Emailed sales digest — a daily/weekly/monthly sales summary (gross, refunded, net, disputed, outstanding) with day/week/month breakdowns and CSV export
Highlights
- Overview, timeseries, per-user and global views
- Team leaderboard + SLA / first-response time
- Per-tenant activity log and summary
Why it matters for your business
See what's actually happening: response times, first-response speed, who's answering fastest, call and message volume, payments and reviews — all in one reporting view with a team leaderboard. It's the data half of SM2.IO's I/O: your conversations, turned into the numbers you run the business by.
Questions & answers
Can I see which team members respond fastest?
Yes — the leaderboard and reporting surface per-agent response and first-response times, so service quality stays visible as you grow.
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