Merge variables & spintax
Personalization tokens (contact name, business info, and dynamic values) and "spintax" that rotates wording so bulk messages don't look identical.
Personal at scale — every message uses the customer's name and fresh wording.
What you can do
- Insert variables like the contact's first name or your business name into any message.
- {a|b|c} spintax randomly picks a variant per send for natural-looking bulk texts.
- A click-to-insert helper popup (the { } button) shows every available variable with examples, on the composer plus templates, blasts, rules, surveys, and drips.
How to use it
Click the { } helper on any supported input to browse and insert variables or learn the spintax syntax.
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